Strategy and Execution:

Uni-ball® 207™ is teaming up with Frank W. Abagnale, one of the most respected experts on identity theft and the person whose life is chronicled in the blockbuster movie "Catch Me If You Can," to help individuals protect themselves from a common form of check fraud.

An epidemic of something called "check washing" has given rise to numerous law enforcement task forces, including the FBI, Secret Service, U.S. Postal Service and local and federal authorities. According to the National Check Fraud Center, some $815 million is lost each year in the United States to this type of fraud.

Check washing is a process where checks are stolen from the mail or by other means and the ink is erased using common household products. The thieves will then rewrite the check payable to themselves, in the amount of their choosing.

Many uni-ball gel pens use inks that contain color pigments, which are absorbed into a check’s paper fibers. If anyone tries to "wash" the check, the ink is in effect trapped.

Abagnale says prevention is the most effective strategy in counteracting check washing. He advocates using certain uni-ball gel pens to protect against this escalating check washing threat, singling out the uni-ball® 207™ as his favorite in deterring the act.

The Nilson Report estimates check fraud losses to be about $20 billion annually.

For decades quality writing instruments have been among the most well received promotional gifts/incentives providing a lasting impression to the recipient(s). Uni-ball has taken that tradition and provided a level of security to the growing threat of check writing fraud. This product can be used in numerous campaigns ranging from simple gift-giving to incentives for signing up for a new checking account

Results:

Help your clients or associates achieve greater financial security and peace of mind.