Strategy and Execution:

Security Service Federal Credit Union (SSFCU) has served Clark High School for more than 10 years. In an effort to revitalize and promote its newly renovated on-campus, student service center, SSFCU contacted CUpromos.com to help with its marketing initiatives. SSFCU worked with CUpromos.com to purchase “I Love My Credit Union” t-shirts and other materials to generate a high-level of interest in the student service center among the school’s students, faculty and staff.

CUpromos.com introduced a complete campaign to support SSFCU with attracting students and other school employees to the service center. The campaign helped to create overall awareness about SSFCU, its initiative to support the financial needs of the students and faculty, and to promote SSFCU’s financial literacy programs.

Results:

According to SSFCU Business Development Manager, Letha Harrelson, “We are pleased with the excitement that was generated with using cost-effective marketing materials offered by CUpromos.com. Our campaign was simple, easy and extremely successful.”